Plumbing lead generation
Turn online attention into calls and quote requests
Being seen is only half the job. Lead generation is about turning that attention into enquiries you can actually win: the right jobs, in the right areas, from people ready to book a plumber.
The right enquiries, not just more of them
A pile of poor enquiries is worse than none. It eats your time and leaves you quoting for work miles away or jobs that were only ever going to go to the cheapest price. Good lead generation is as much about filtering as attracting.
We focus on people already looking for a plumber in your area, using Google Search ads and local targeting so your budget goes on genuine intent, not idle browsing. The message and the landing page are built to prompt a call or a quote request, and we track which ads actually lead to enquiries.
Everything is measured. You see what you spent, what came back, and where to put the next pound. When something isn’t working, we change it rather than hope.
What’s included
A campaign built to bring in work
Intent-led targeting
Ads that show for searches like ‘emergency plumber’ or ‘boiler repair’ in the towns you cover, not vague, wasteful terms.
Landing pages that convert
Focused pages with one clear job: get the visitor to call or request a quote, with no distractions.
Call tracking
We can track which ads and pages produce calls, so budget follows what genuinely brings in enquiries.
Waste control
Negative keywords and area limits keep out irrelevant clicks, so you’re not paying for the wrong searches.
Clear reporting
Plain reports showing spend, enquiries and cost per enquiry, without a dashboard you need a manual to read.
Steady refinement
We review results regularly and adjust bids, wording and targeting to keep the cost per enquiry sensible.
What it fixes
Where ad budgets usually leak
Quiet spells with no backup
When referrals dry up, ads can bring in work quickly — but only if they’re set up for genuine local intent.
Money wasted on the wrong clicks
Poorly built campaigns pay for browsers, jobseekers and the wrong towns. Careful setup keeps spend on real prospects.
No idea what’s working
Without tracking, you can’t tell which ads bring calls. We make the link between spend and enquiries visible.
On promises. We can’t guarantee a set number of leads or a fixed cost per job — that depends on your area, season and competition. We can promise careful setup, honest tracking and steady improvement.
How it works
A measured, adjustable approach
Set the target
We agree the jobs and areas worth chasing, and a budget you’re comfortable testing with.
Build the campaign
We create the ads, keywords, negative terms and a focused landing page aimed at your best work.
Launch and track
We go live with tracking in place, so every call and enquiry can be traced back to what produced it.
Review and improve
We check the numbers regularly, trim what wastes money, and lean into what brings enquiries.
Questions
Lead generation questions, answered
Yes, and emergency work suits this approach well. People with an urgent problem search and call quickly, so ads aimed at after-hours, local, urgent searches can bring in the right calls at the right moment.
No. Anyone guaranteeing a fixed number of leads is guessing. Results depend on your area, the season and competition. We commit to careful setup, honest tracking and ongoing improvement.
The advertising budget is paid to the ad platform and is separate from our fee for managing the campaign. You keep full control of how much is spent, and you’ll always know where it goes.
We prefer arrangements that make sense for both sides. We’ll set out clearly how we work together, and you’re not locked into something you can’t leave if it isn’t working.
Search ads can start showing almost immediately once approved, so enquiries can begin within days. The early weeks are about learning and tuning, so the cost per enquiry usually improves over time.
Free consultation
Need the phone to ring with the right jobs?
Book a free consultation and we’ll talk through the work you want more of and whether a local ad campaign would help you get it.